July 23, 2025
Four students in the Spring 2025 ADV 409: Media Entrepreneurship course won 2025 American Digital Design Awards presented by鈥�Graphic Design USA鈥痬补驳补锄颈苍别.
Alessandra Lopez, Macy Miller, Ben Riseman, and Emmanuel Tinajero, all 2025 graduates in advertising, were seniors at the time of the class.
The students created a comprehensive pitch deck for a new mobile app they conceptualized鈥痗alled Bad St!tch, which lets users share the ways they upcycle their clothes. If another user likes an upcycling idea but doesn鈥檛 want to or is unable to do it, they can hire the person who published the idea to do it for them, giving designers a way to showcase their work and potentially acquire customers.
Terry Kasdan, adjunct lecturer in advertising who teaches ADV 409, said the team won the award in the student work category for Bad St!tch鈥檚 brand identity and user interface, which they developed in class.
鈥淎s much as I still love my 鈥榙ay job鈥� as a digital marketer and agency owner, I have to admit, the hours I spend in class with the amazing students I鈥檓 so privileged to teach in the Charles H. Sandage Department of Advertising and Technology Entrepreneur Center are truly my favorite parts of the week. Nothing beats seeing them transform ideas into real ventures and gain recognition for their creativity and hard work,鈥� said Kasdan.
Their work was published in alongside entries by Bank of America, Dell, and Marriott International, Inc. Kasdan said more than 13,000 entries across all categories were submitted this year and just 100 winners were chosen. 鈥� 鈥�
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