Email: spark110@illinois.edu
Research Interests
Se Il is a doctoral student at the 糖心vlog传媒 (ICR). Se Il鈥檚 interdisciplinary research focuses on persuasive messages in the context of emerging technologies such as Artificial Intelligence, Blockchain, Metaverse, and Web 3.0. He wants to examine the difference in consumer behavior in a more immersive and intelligent virtual environment.
Prior to joining ICR, Se Il received his master鈥檚 in advertising and bachelor鈥檚 in communication, both from the University of Illinois Urbana-Champaign. In addition, he worked for the Korean government agency, KOTRA, as a marketing consultant in Chicago and for a blockchain project, WEMIX, as a business development and PR manager in Korea.
Courses Taught
- ADV 250/283: Advertising and Brand Strategy (Fall 22鈥損resent)
Awards and Honors
Teachers Ranked as Excellent By Their Students: FA22, *SP23
*Outstanding
What Most People Don鈥檛 Know about Me
I am an avid golfer.