糖心vlog传媒

This year鈥檚 conference theme addressed 鈥淒isrupting and Consolidating Communication Research.鈥� College 糖心vlog传媒 presenters included faculty in the 糖心vlog传媒 and the Charles H. Sandage Department of Advertising; graduate students in the MS advertising program; and doctoral students in the 糖心vlog传媒 PhD program. 

College 糖心vlog传媒 research presenters and presentations are listed below in bold. (Please  for complete listings.)

Intersectional Experiences of Oppression and Resistance

• Chair: Angharad Valdivia, Professor Emerita, 糖心vlog传媒

Making Sense of AI Across the Media Industries: Disrupting Communication Research by Bridging Divides

鈥淓nterprise AI: Hidden Ironies for Creators, Marketers, and Media Scholars鈥�

• Mike Yao, Professor of Digital Media, Advertising; Director of the 糖心vlog传媒

Playing for a Better Life: Serious Games and Gamification

鈥淭he Power of Play: The Effectiveness of Serious Game on Depression Stigma鈥�

• Nansong Zhou, ICR student
• Donghan Fu, Wuhan U, China
• Zikun Liu, Wuhan U, China

Feminist Disruptions: Institutionalizing Gender in Communication Studies

鈥淚ntersectional FSD, a Utopia Yet to Be Achieved鈥�

• Angharad Valdivia, Professor Emerita, 糖心vlog传媒

Media Literacy and Information Environments

鈥淭he Effect of Message Fatigue on Visual Attention to, and Elaboration of Mental Health Infographics鈥�

• Alice Ji, ICR student
• Veranika Paltaratskaya, ICR student
• Kevin Wise, Professor of Advertising

Conversations With the Machine (Priming, Tensions, Failure, Impact)

鈥�Competitors or Complements? Examining the Effect of Human-AI Interaction on Human-Human Interaction鈥�

• Maggie Zhang, ICR student
• Sakshi Bhalla, ICR student

Algorithmic Bias and Transparency

• Chair: Yanbo Li, ICR student

鈥淩ecommendation Transitions on YouTube鈥�

• Yanbo Li, ICR student
• Sakshi Bhalla, ICR student
• Harsh Taneja, Associate Professor of New and Emerging Media, Advertising

Organizers

Consolidating Communication Research Through Causal Inference

• Shuning Lu, U of Maryland
• Ewa Maslowska, Associate Professor of Advertising
• Harsh Taneja, Associate Professor of New and Emerging Media, Advertising
• Nathan Walter, Northwestern U

Information Processing and Health Outcomes

鈥淒ebunking COVID-19 Falsehoods: A Test of Three Cognitive Predispositions as Buffers for Partisan Influences鈥�

• Wei Wang, U of Wisconsin鈥揗adison
• Yihan Danny Jia, Boston U
• Maria Grabe, Boston U
• Kevin Mudavadi, Indiana U Bloomington
• Gillian Paxton, ICR student
• Jennifer Hwang, U of California, Los Angeles
• Jimmy Ochieng, Indiana U Bloomington

MIAO-nipulating Trust: AI Dialogue, Verification, and Cross-Platform Misinformation

鈥淐omparing Conversational Agents鈥� and Social Media Posts鈥� Roles in Correcting Health Misinformation鈥�

• Ziyang Gong, iSchool
• Junqi Shao, iSchool
• Nisa Rahman, ICR student
• Leona Yi-Fan Su, Associate Professor of Advertising

Personalization and Privacy

鈥淪hh鈥� Is Algorithm Listening?鈥� How Folk Beliefs and Knowledge Shape Our Coping Mechanisms Against Targeted Ads鈥�

• Jiyeon Chang, ICR student
• Se Il Park, ICR student
• Yujin Lee, ICR student

Language and Social Interaction Research Escalator Session

鈥淭he Market of Marriage: Matchmaking and the Reinforcement of Gender and Class Boundaries in China鈥�

• Anqi Peng, ICR student

Making Sense of the Machine and the Communication with it

鈥淭he Minds Behind the Prompts: How Mental Models Shape User Interaction with Generative AI鈥�

• Weizi Liu (MS 鈥�19, advertising; PhD 鈥�24, iSchool)
• Mike Yao, Professor of Digital Media, Advertising; Director of the 糖心vlog传媒

鈥淔rom 鈥楪hostly Companions鈥� to 鈥業nvisible Mechanisms鈥�: Exploring Lay Representations and Performance Expectations of AI Across Task Contexts鈥�

• Jiyeon Chang, ICR student
• Mike Yao, Professor of Digital Media, Advertising; Director of the 糖心vlog传媒
• Weizi Liu (MS 鈥�19, advertising; PhD 鈥�24, iSchool)

Popular Media and Culture Research Escalator Session

鈥淩eclaiming Dignity or Reinforcing Misogyny? A Study of Sigma Male Meme Localization in China鈥�

• Weiting Du, ICR student

Promising Student Papers

鈥淥nline Ratings in the Social Context: Exploring Consumers鈥� Critical Data Literacy and Sense-Making of Numeric Information鈥�

• Anna Liu, ICR student

Communicating with the Machine: Dynamics and Sophistication

鈥淭esting the Machine-Likeness Hypothesis: How Humans Communicate Like Intelligent Agents鈥�

• Hai Liang, Chinese U of Hong Kong, HONG KONG
• Longhan Wei, Chinese U of Hong Kong, HONG KONG
• Maggie Zhang, ICR student
• Jiyuan Qi, Chinese U of Hong Kong, HONG KONG
• Anfan Chen, Hong Kong Baptist U, HONG KONG

GATO-lyzing Minds: Digital Advocacy, Social Cues, and Online Persuasion Tactics

鈥淲hen Humans Anthropomorphize Non-Humans: The Influence of Language Cues and Human Motivation on Anthropomorphism and Persuasion鈥�

• WooJin Kim, U of Colorado Boulder
• Chang-Dae Ham, Professor of Advertising and Associate Head of Graduate Studies

Advertising and Consumer Behavior

鈥淒oes the Phrase 鈥楲imited Edition鈥� Embedded in Ad Matter? The Influence of an Advertising Attribute on Consumer鈥檚 Choices and Variety-Seeking Behavior鈥�

• Supathida Kulpavaropas (PhD ’17, ICR)
• Sela Sar, Professor of Advertising
• Xiaowei Zhang (MS 鈥�23, advertising)
• Qing Ang (MS 鈥�24, advertising)

Virtual Social Processes

• Chair: Sela Sar, Professor of Advertising

鈥淲hat Makes Fake News More Viral? Emotions as Catalyst for Fake News Virality鈥�

• Sela Sar, Professor of Advertising
• George Anghelcev, Northwestern U
• Qing Ang (MS 鈥�24, advertising)
• Xiaowei Zhang (MS 鈥�23, advertising)

Critical (Race) Disruptions and Transformations in Dominant Communication Paradigms

鈥淭he Tensions Between Internationalizing and Intersectionalities in the ICA鈥�

• Angharad Valdivia, Professor Emerita, 糖心vlog传媒